The Metaverse – PPLI and EWP – Episode 2

EWP with PPLI: Delivering the Ultimate Wealth Planning Strategy Available Today

An EWP Asset Structure Is a True Transformative Metaverse

In Episode One in our Metaverse Series we contrasted the popular vision of the metaverse as an alternate computer-generated world with our own version of the metaverse–an EWP Asset Structure that transforms your assets into a reality where they are maximized for tax efficiency, privacy and asset protection. We compared this to the metamorphosis of a caterpillar into a butterfly.

Here we are witnessing one of nature’s most amazing events (video of a caterpillar changing into a butterfly). This transformation is what occurs when we place your assets inside a Private Placement Life Insurance policy. After this transformation your assets will embody the Six Principles of EWP that Wikipedia features in its article on International Tax Planning. Like the butterfly your assets will now be freed from their former constraint, and can now fly with enhanced privacy, asset protection, and tax efficiency. We achieve our remarkable results through our knowledge of asset structuring, as expressed in our team of Regional Representatives.

We now invite you to continue our Journey Together, and see first-hand why an EWP Asset Structure is the most comprehensive, safe, and straightforward asset structure available today.

We continue to bring you examples of how the metaverse is being used today. This week our example is from the world of luxury-goods companies courtesy of the Wall Street Journal. Here are my key excerpts from an article by Trefor Moss.

A $300,000 Dolce & Gabbana Tiara You

Can Only Wear in the Metaverse

Dolce & Gabbana, Gucci, Burberry and other

Luxury-goods companies see promise in digital markets

Where—just as in real life—rarity and exclusivity can

Translate into high prices.

LONDON—Digital sharks wearing Burberry. A virtual Gucci purse that cost more than its real-life equivalent. A one-of-a-kind electronic Dolce & Gabbana tiara that fetched over $300,000 at auction.

The world’s biggest luxury brands have been dipping their toes into the world of digital fashion, and the early evidence suggests there are eager buyers willing to pay premium prices for virtual products.

Upstarts are diving in, too. In February, Cult & Rain, a New York-based sneaker maker, sold 1,179 pairs of real shoes, each paired with a digital version in the form of a NFT, or nonfungible token, and priced at 0.5 ethereum, equivalent to about $1,635.

The combination was a bet on two groups of consumers: sneaker enthusiasts and NFT speculators, according to George Yang, the company’s founder. He wasn’t sure either would show up to buy.

This was completely untested,” said Mr. Yang, who was hoping for 800 sales to break even. “We didn’t know if we would sell even one of these things,” he said.

The digital luxury market is in its very early days, analysts say. But if companies figure out how to engage a new generation of consumers, annual digital sales could eventually come to as much as 50 billion euros, equivalent to about $55.2 billion, by 2030, according to Morgan Stanley. That would represent a 10th of all projected luxury revenues for the industry by then.

You’ve got millions of the next generation of luxury consumers spending several hours a day on gaming platforms, so we think there is an opportunity,” said Anita Balchandani, a U.K. partner at McKinsey & Co.’s luxury group.

Cult & Rain’s Proof of Concept

Cult & Rain’s Mr. Yang—a former design director for Paris-based fashion house Cerruti and an avid sneaker collector—had originally planned to develop a conventional luxury sneaker brand. After discovering that some of the sneakers in his personal $150,000 collection were fakes, he set out to make sneakers that contained a microchip guaranteeing authenticity.

As the metaverse emerged, that idea acquired a virtual dimension, he said, since NFT shoes created on the blockchain are inherently unique and traceable.

Last year, Mr. Yang designed the brand’s first sneaker range and hired artists to create one-off stylistic variations to make them unique and collectible. He set up a factory in Milan to make the sneakers. He also began building an online Cult & Rain community, now several thousand strong, on group chatting platform Discord, where NFT buyers congregate to discuss the merits of different projects.

But as he prepared for February’s launch, Mr. Yang said he had no idea whether buyers would come chiefly for the sneakers, or the NFTs—or not come at all.

This was always going to be proof of concept,” Mr. Yang said.

The sale earned Mr. Yang’s company 859.5 ethereum, the equivalent of roughly $2.7 million, he said.

For serial NFT investor Felix Nordén, an applied scientist at Twitch Interactive Inc., a video-streaming service owned by Inc., Cult & Rain’s actual sneakers were an afterthought: He bought chiefly as a digital investment. The real shoes might make a nice gift for a friend, Sweden-based Mr. Nordén said.

Cult & Rain is planning another launch this month.
In addition to the cash raised in its initial sale, the company, as is typical, receives a 5% royalty whenever one of its NFTs is traded on a public platform such as OpenSea, which is currently the main site for buying and selling NFTs. Most importantly, the launch has demonstrated to luxury companies that it’s feasible “to bridge a real-world luxury item into the NFT space,” Mr. Yang said.

In our next video, Episode Three, you will find out the secret to why an EWP Asset Structure is so successful at delivering the ultimate wealth planning strategy available today.


by Michael Malloy, CLU TEP RFC.
CEO, Founder @EWP Financial

Michael Malloy-CLU-TEP












The Metaverse – PPLI and EWP – Episode 1

The Expanded Worldwide Planning Video Series

Our Journey Together: An Exceptional World of Asset Structuring – Episode One

Beyond Facebook and Apple’s Metaverse with PPLI and EWP

Welcome. The metaverse envisioned by companies like Facebook and Apple entails an augmented, virtual reality where users are not just scrolling, posting, and commenting, but interacting in a fully-realized computer-generated world. This type of metaverse is being defined today, but the final outcome is something nobody knows.

The transformative metaverse that an EWP Asset Structure creates for your assets is analogous to one of nature’s most miraculous events: the transformation of a caterpillar into a butterfly. Once your assets are placed into a properly designed EWP Asset Structure, they are shielded from taxation, while simultaneously achieving maximum privacy and asset protection. A stunning financial transformation indeed!

The caterpillar world that your assets previously occupied has been freed into the new reality of the butterfly. Your assets remain the same. What these same assets can achieve for you has been fundamentally altered.

This type of financial metaverse has been in existence in various forms since the 1980s. You don’t have to wait for it to define itself. An EWP Asset Structure creates a new reality for your assets by using a simple and straightforward financial tool–life insurance, in the form of Private Placement Life Insurance, or PPLI for short.

This series of videos introduces you to the Metaverse of EWP Asset Structures and how you can use them to achieve maximum tax efficiency, privacy and asset protection.

As the Forbes article below states, some are calling 2022 the year of the metaverse. With this in mind, we bring you an example of how high-end real estate is working with the metaverse.

ONE Sotheby’s Is Selling The First Real-World Home Through The Metaverse Using NFT Technology

Emma Reynolds,Senior Contributor

I cover home design and luxury real estate.

Some might argue that 2022 is the year of the metaverse, and specifically, metaverse real estate.

Together, ONE Sotheby’s International Realty and Voxel Architects, along with general contractor and NFT collector Gabe Sierra, are introducing the first ever ‘MetaReal’ mansion that includes a real-world home and a virtual counterpart in the metaverse. The virtual home will live within The Sandbox metaverse, a community-driven platform where creators can monetize voxel assets on the blockchain.

The buyer of the NFT asset will also acquire ownership rights of the physical home, set to be completed in Miami in Q4 of 2022. This is the first time something like this has been done.

The home in Miami will be built on a one-acre lot in one of the city’s most prestigious neighborhoods. It will span 11,000 square feet and include seven bedrooms and nine bathrooms. The virtual property will exactly mirror this, and Voxel Architects is helping to create it. The ‘MetaReal’ Mansion will be auctioned off in 2022 at a yet-to-be disclosed reserve price. The exclusive sales agent for the property is Michael Martinez of ONE Sotheby’s, who plans to execute the transaction on the Ethereum blockchain.

The metaverse counterpart of the home will serve as an extension of the real-world home, allowing the buyer to host in-home meetings, events and parties with guests from around the world,” Meta Residence founder Gabe Sierra tells Forbes. “By mimicking the real-world environment of the buyer, we are creating an experience that blends the lines between metaverse and reality. Imagine fighting off a dragon, traversing over a mountain range, and finally arriving at your metaverse property, where you are greeted by your friends who are visiting to check out your new Bored Ape NFT. After interacting in your virtual living room, you exit the metaverse, and you are now sitting inside that same real-world house. That is the experience we are creating.”

NFTs as they pertain to real estate are relatively new, and for those who have a hard time making sense of the concept, you’re not alone. In short, the metaverse is a virtual world and there are more than one. Facebook, for example, hopes to be the largest. The tech company changed its name to Meta earlier this year.


by Michael Malloy, CLU TEP RFC.
CEO, Founder @EWP Financial

Michael Malloy-CLU-TEP