The Metaverse – PPLI and EWP – Episode 2

EWP with PPLI: Delivering the Ultimate Wealth Planning Strategy Available Today

An EWP Asset Structure Is a True Transformative Metaverse

In Episode One in our Metaverse Series we contrasted the popular vision of the metaverse as an alternate computer-generated world with our own version of the metaverse–an EWP Asset Structure that transforms your assets into a reality where they are maximized for tax efficiency, privacy and asset protection. We compared this to the metamorphosis of a caterpillar into a butterfly.

Here we are witnessing one of nature’s most amazing events (video of a caterpillar changing into a butterfly). This transformation is what occurs when we place your assets inside a Private Placement Life Insurance policy. After this transformation your assets will embody the Six Principles of EWP that Wikipedia features in its article on International Tax Planning. Like the butterfly your assets will now be freed from their former constraint, and can now fly with enhanced privacy, asset protection, and tax efficiency. We achieve our remarkable results through our knowledge of asset structuring, as expressed in our team of Regional Representatives.

We now invite you to continue our Journey Together, and see first-hand why an EWP Asset Structure is the most comprehensive, safe, and straightforward asset structure available today.

We continue to bring you examples of how the metaverse is being used today. This week our example is from the world of luxury-goods companies courtesy of the Wall Street Journal. Here are my key excerpts from an article by Trefor Moss.

A $300,000 Dolce & Gabbana Tiara You

Can Only Wear in the Metaverse

Dolce & Gabbana, Gucci, Burberry and other

Luxury-goods companies see promise in digital markets

Where—just as in real life—rarity and exclusivity can

Translate into high prices.

LONDON—Digital sharks wearing Burberry. A virtual Gucci purse that cost more than its real-life equivalent. A one-of-a-kind electronic Dolce & Gabbana tiara that fetched over $300,000 at auction.

The world’s biggest luxury brands have been dipping their toes into the world of digital fashion, and the early evidence suggests there are eager buyers willing to pay premium prices for virtual products.

Upstarts are diving in, too. In February, Cult & Rain, a New York-based sneaker maker, sold 1,179 pairs of real shoes, each paired with a digital version in the form of a NFT, or nonfungible token, and priced at 0.5 ethereum, equivalent to about $1,635.

The combination was a bet on two groups of consumers: sneaker enthusiasts and NFT speculators, according to George Yang, the company’s founder. He wasn’t sure either would show up to buy.

This was completely untested,” said Mr. Yang, who was hoping for 800 sales to break even. “We didn’t know if we would sell even one of these things,” he said.

The digital luxury market is in its very early days, analysts say. But if companies figure out how to engage a new generation of consumers, annual digital sales could eventually come to as much as 50 billion euros, equivalent to about $55.2 billion, by 2030, according to Morgan Stanley. That would represent a 10th of all projected luxury revenues for the industry by then.

You’ve got millions of the next generation of luxury consumers spending several hours a day on gaming platforms, so we think there is an opportunity,” said Anita Balchandani, a U.K. partner at McKinsey & Co.’s luxury group.

Cult & Rain’s Proof of Concept

Cult & Rain’s Mr. Yang—a former design director for Paris-based fashion house Cerruti and an avid sneaker collector—had originally planned to develop a conventional luxury sneaker brand. After discovering that some of the sneakers in his personal $150,000 collection were fakes, he set out to make sneakers that contained a microchip guaranteeing authenticity.

As the metaverse emerged, that idea acquired a virtual dimension, he said, since NFT shoes created on the blockchain are inherently unique and traceable.

Last year, Mr. Yang designed the brand’s first sneaker range and hired artists to create one-off stylistic variations to make them unique and collectible. He set up a factory in Milan to make the sneakers. He also began building an online Cult & Rain community, now several thousand strong, on group chatting platform Discord, where NFT buyers congregate to discuss the merits of different projects.

But as he prepared for February’s launch, Mr. Yang said he had no idea whether buyers would come chiefly for the sneakers, or the NFTs—or not come at all.

This was always going to be proof of concept,” Mr. Yang said.

The sale earned Mr. Yang’s company 859.5 ethereum, the equivalent of roughly $2.7 million, he said.

For serial NFT investor Felix Nordén, an applied scientist at Twitch Interactive Inc., a video-streaming service owned by Inc., Cult & Rain’s actual sneakers were an afterthought: He bought chiefly as a digital investment. The real shoes might make a nice gift for a friend, Sweden-based Mr. Nordén said.

Cult & Rain is planning another launch this month.
In addition to the cash raised in its initial sale, the company, as is typical, receives a 5% royalty whenever one of its NFTs is traded on a public platform such as OpenSea, which is currently the main site for buying and selling NFTs. Most importantly, the launch has demonstrated to luxury companies that it’s feasible “to bridge a real-world luxury item into the NFT space,” Mr. Yang said.

In our next video, Episode Three, you will find out the secret to why an EWP Asset Structure is so successful at delivering the ultimate wealth planning strategy available today.


by Michael Malloy, CLU TEP RFC.
CEO, Founder @EWP Financial

Michael Malloy-CLU-TEP